FOLLOW UP

The first month after Love Tennis is the most important time to turn attendees into active participants and long-term members. A simple, consistent communication plan helps people feel welcomed, informed, and connected to your club community.

Tennis NZ will send you your attendee details within 48hrs of Love Tennis, it's now over to you to connect and build a relationship with your members.

The Week After Love Tennis

Day 1 - 5 Send a Thank You email to all attendees.

Thanks for attending Love Tennis.
Event highlights and photos.
Membership offers or promotions.
Information on coaching, social, and competitive opportunities.
Clear instructions on how to get involved.
Contact details for further questions.

Optional: Include a short feedback survey to understand attendees' interests.

Thank you letter template

Plan for the coming season

Days 7–9 Send a club newsletter/email update highlighting:

Upcoming programmes and events.
Coaching and social tennis opportunities.
Website and social media links.
Photos that showcase your club culture.

Day 10 Make a personal phone call to attendees.

Ask: "Thanks for attending Love Tennis. What can our club do to help you get involved?" This is a valuable opportunity to understand their interests and recommend suitable activities.

Days 15–20 Build your connections - send a follow-up email featuring:

Club news and upcoming events.
Success stories or member profiles.
Coaching and social opportunities.
Links to your website and social media.

Consider inviting attendees to a:

Welcome BBQ
Family Tennis Day
Social Tennis Evening
Tennis Xpress Programme
Cardio Tennis Session
Meet the Members Event

What does Loving Tennis All Year Round Look Like

Keep people of all ages (particularly youth) engaged by providing a variety of opportunities that appeal to different interests, ages, and backgrounds throughout the year.

Run regular social events such as family tennis days, twilight tennis, BBQs, and themed activities.
Offer beginner-friendly experiences including starter programmes, new member days, and bring-a-friend sessions.
Mix up your offer with fun, flexible formats such as Fast4, Tie-Break TENS, short-court tennis, pickleball, and social play.
Host community-focused events including cultural celebrations, fundraising initiatives, and local business or school challenges.
Create opportunities that appeal to a diverse range of people, including juniors, youth, families, seniors, schools, workplace groups, and multicultural communities.
Keep your club visible and welcoming with clear signage, updated promotional material, and QR codes linking to membership and programme information.
Regularly share upcoming events, photos, and success stories through noticeboards, email, and social media.
Foster a club culture where everyone feels welcome, included, and valued from their very first visit.

A diverse and inclusive programme offering creates more reasons for people to connect with your club, helping attract new participants and retain members year-round.

Cardio Tennis Adult Beginners Hot Shots Tennis Open Court Serves Up Summer

FOLLOW UP

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